Slot play is nothing new, and neither is watching other people play. Land-based casinos used to attract crowds and successful gamblers even more so. Everyone wanted to witness big wins from players conquering the roulette wheel or blackjack table. Yet, with the rise of online gambling, it is slot machines that are attracting crowds. 

The era of live streams is here and shows no signs of stopping. Live streaming is a relatively new entertainment format that makes The Truman Show more real than ever. People broadcast themselves doing whatever they feel like. Some put on makeup, others do crafts, and there is an ever-growing group of people who play slots. The casino scene has quickly recognized the potential of this phenomenon, making it a must-have marketing channel.

Streams are a perfect way to introduce new products, gambling formats, and play mechanics. Gambling influencers already have a loyal audience craving new information about their favorite pastime—online gambling. Streamers also have credibility. They have played more games than an average online gambler and can easily recognize hits, such as those we create here at CT Interactive. Gambling influencers understand the core needs of online gamblers and can provide valuable insight into every aspect of the game. By collaborating with both iGaming suppliers and casino sites, streamers can crack the door open to new slot products, introduce them to an audience, and inform players by sharing first-hand experiences.

So, what’s in it for the player? After all, watching someone play is only half as fun as playing the game. That might be true, but watching someone else play can provide valuable information on a certain slot. Reading rules is necessary, especially for beginners, but seeing features in action explains things more clearly than any online guide could. Another important aspect of slot streams is community interaction. Players who want to learn more about a certain gambling product can use live chats to ask the streamer what they think of certain features. They can also share their thoughts with other players, thus gaining a more balanced insight into the slot. Streaming spectators also enjoy the sense of community that online gambling sometimes lacks. Meeting the same group of people over again, even if it is just online, creates genuine connections among players.

Finally, live streams are beneficial for the streamers. They gain a reputation as experts in their field, land amazing online casino deals, and can make quite a few bucks doing what they love the most. Ultimately, streaming has a lot of potential and is one of the most popular channels to introduce and learn about new games. It is beneficial to all parties in the online gambling process, and it has the capacity to potentially rule the scene in the long run. We can’t wait to see how it will develop in years to come.